The El Ceibo is not the best, but it is good. It has a smooth velvety texture. The taste is fruity with a nice sweet/bitter balance. The aftertaste is slightly milky and bitter. It's strangely not very nibby or salty. I wouldn't even notice the salt if I hadn't seen the label.
After nibbling on it at work for a few days, I realized that I was just eating it because it was there, not because I craved it. I think the fruity profile of the chocolate was just a bit too much. I would eat it if offered, but I would not buy it again.
Bottom Line: It is perfectly serviceable chocolate, but I would not go out of my way for it.