Wednesday, March 19, 2014

Lula's Sweet Apothecary

Lula's is probably the reigning favorite vegan ice cream shop in NYC, and has been for as long as I can remember.  They recently closed for a while, allegedly due to some dispute between the owners, but they are open now, and rejoicing is abundant.

Their chocolate ice cream is good, but honestly no better than a number of others we've reviewed.  What's nice is that they are an actual shop, where everything is vegan.  So you can get a vegan egg cream, a vegan milkshake, a vegan float, a vegan sundae, etc.

To give you an idea of the quality, the first time I went there (many years ago), I didn't realize it was vegan and ordered a chocolate egg cream.  I thought, "This is pretty good, but it's nothing special.  Ray's makes a way better egg cream just down the block.  Why does everyone make such a big deal about this place?"  But notice that (1) I thought it was pretty good and (2) I did not realize it was vegan.

Bottom Line: There is no particularly compelling reason to go to Lula's if you're not vegan, but if you are, and you're craving a real ice cream parlor experience, then Lula's is a great -- and as far as I'm aware unique -- option.

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