Wednesday, June 25, 2014

Morgenstern's Finest Ice Cream

One month ago, I read about Morgenstern's Finest Ice Cream and got really excited. Now, there are a lot of marvelous places in this city to get ice cream. Ample Hills, Brooklyn Ice Cream Factory, Blue Marble--and that's without even having to think about it. So why, you wonder, would I get so excited about this new ice cream venue?

Because Morgenstern's menu listed the following:

CHOCOLATE DELUXE
Chocolate every way.
Chocolate frozen.
Chocolate whipped.
Chocolate crunch.
Chocolate baked.
It's over.


This so-called Chocolate Deluxe is priced at $15, but I will pay big bucks in order to keep you informed about important chocolate news. Plus, that's some really good menu copy.

So I gathered together a number of friends. And last night we went to Morgenstern's, to try this Chocolate Deluxe and see if it was, as promised, "over." And here's what happened:

They didn't have it.

The woman who worked there assured me that it wasn't that they had run out for the day. It's that the Chocolate Deluxe actually does not exist. The chef is still in the process of creating it. At some point presumably it will exist, since it is promised on the menu. But she could not tell me when.

Folks, go to Brooklyn Farmacy, go to Emack and Bolio, go to Sundaes and Cones. There is so much good ice cream in New York City. Don't waste your time on a place that promises chocolate they cannot deliver.

BOTTOM LINE: You're right, Morgenstern's: It's over.

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