Trader Joe's: people have opinions. But good news: I love opinions. And ain't nobody gonna out-opinion me, no sir.
So here's my opinion: nice.
Trader Joe's makes a 72% bar. It tastes like chocolate. You know what chocolate is supposed to taste like? Chocolate. So let's just consider that a success. It's sort of like a quality upgrade from the Food Emporium or CIBO Express bar, but it's a similar principle. Nothing fancy but likely to win plenty of taste tests.
I also got my hands on dark chocolate-covered cherries, which I gave away (cherries are not my thing) and dark chocolate-covered espresso beans, which I should have given away, but instead devoured over two long nights at works, winding up shaking pretty noticeably for about a week straight. Remember that I have only recently come to tolerate coffee and chocolate, so this was a pretty intense experience. But I'll say this: I ate them all, and I wasn't complaining.
Bottom Line: There is a reason the lines are so long. It's for the chocolate. Right?