Monday, July 22, 2013

Taza 70%

I don't really know why Taza isn't my favorite chocolatier, but it's not.

I appreciate their two-disc setup.  I appreciate that it's not too fruity.  I love stone ground chocolate.  But for some reason, I always wind up a bit disappointed.

Perhaps the chocolate is a bit bland, without a rich enough flavor?  Perhaps the texture is in a sort of uncanny valley of groundness, where it is not as rough as Italian chocolate but not as smooth as a conched bar?  I am not sure.  But it's just not really for me.

Bottom Line: Sometimes you just don't like something, and you don't really know why.

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