I don't really know why Taza isn't my favorite chocolatier, but it's not.
I appreciate their two-disc setup. I appreciate that it's not too fruity. I love stone ground chocolate. But for some reason, I always wind up a bit disappointed.
Perhaps the chocolate is a bit bland, without a rich enough flavor? Perhaps the texture is in a sort of uncanny valley of groundness, where it is not as rough as Italian chocolate but not as smooth as a conched bar? I am not sure. But it's just not really for me.
Bottom Line: Sometimes you just don't like something, and you don't really know why.