You may be looking at this chocolate bar and thinking, "Well, that doesn't look all that attractive to me. That wrapper does't look like a jaunty shirt worn by Ralph Lauren on his sailboat." And to you I say, "That's because I tore through three-quarters of the bar before I stopped to take a photo. Of course it looks bedraggled now."
There is a LOT of sea salt in here, and it works great. It reminds me of what I like about dark chocolate pretzels. A great salty-sweet combo.
BOTTOM LINE: Mast Brothers does it again!